"I need something compact like my lipstick but for my teeth! I need a SECRET WEAPON that combines my toothbrush + toothpaste into one. It has to be reusable and be able to quickly refresh my teeth on-the-go!” Said Joelle. Voila, the first ever 2-in1 reusable 30x toothpaste and toothbrush, FunkkOFF! TeethRefreshers® was born! As Joelle was working on the product design and obtaining multiple patents, she knew she needed Sonia to help bring her idea to market. Sonia has brought over 30 products to market during her 25+ year brand marketing career. She’s also Joelle’s dear friend from 7th grade!